All products are experience goods
The text discusses the challenges of AI solutions in retail, such as inaccurate, noisy, or irrelevant data, emphasizing the difficulties experienced in this journey. However, the continuation of this exploration is vital for survival, particularly as the retail landscape has experienced significant changes due to e-commerce transitions and a shift towards Direct-to-Consumer (D2C) trends. The next wave of change might see retail stores transforming into urban delivery hubs, driven by the convenience of one-click shopping and the power of purposeful consumer experiences. This change in consumer behaviour results in intense competition among brands to offer a wide variety of products and experiences. In today's retail environment, every product is a potential experience, and reviews become crucial for e-commerce. Although advancements in technology bring us closer to a world where our brains are connected to the internet, we are still far from this reality, stressing the importance of prioritizing customer experience. Despite the difficulties in measuring and managing these experiences, accurate data can provide valuable insights and help make informed decisions. Plus Insight emerges as a fitting solution to simplify decision-making processes, harnessing relevant data for the most effective strategies.